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Proposal of Business Plan for Retail
Dvořáček, Tomáš ; Lysoněk, Ludvík (referee) ; Bayerová, Vladimíra (advisor)
The bachelor’s thesis is the proposal of the business plan for the company targeted on the business with ice-hockey collectors’ cards. The firm will be established as a limited liability company, which will be situated in Brno. The thesis consists of several parts, where you can find the presumptions of the enterprise success, calculation of the future sales and proposal of the steps for the firm realization.
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Marketing Strategy of a Selected Nonprofit Organization
Kolomazník, Tomáš ; Kolenc, Jana (referee) ; Chlebovský, Vít (advisor)
The aim of the master thesis is to create a proposal of marketing strategy, resp. segmen-tation and marketing mix for a selected NGO which is aimed at protecting the cultural heritage. The thesis summarizes the principles of elaboration of a marketing strategy, which are needed for internal and external analysis. Emphasis is given to Customer analysis which (together with SWOT analysis) forms the cornerstones for setting the goals of marketing strategy. Benefits should be: increased awareness of the brand and organization’s activities, the acquisition of new customers and additional funds.
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Business Plan
Červinka, Petr ; Hanušová, Helena (referee) ; Bayerová, Vladimíra (advisor)
The goal of this work is to design a business plan for building a company and its successful business. The company acts as a personal agency and it will deal with the activities, which are providing demand for employees abroad, who are missing in specific areas. The company will be located in Brno and also be represented in Norway. The theoretical part includes important basic concepts, which are close to the theme of this work. The practical part analyzes conditions and environment, which serve to build the intention and realization of the personal agency and its successful business.
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Business Plan for Retail Founding
Dvořáček, Tomáš ; Lysoněk, Ludvík (referee) ; Bayerová, Vladimíra (advisor)
The master’s thesis is the proposal of the business plan for the company targeted on the business with floorball equipment. The firm will be established as a limited liability company, which will be situated in Pardubice. The thesis consists of several parts, where you can find the presumptions of the enterprise success, calculation of the future sales and proposal of the steps for the firm realization.
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Marketing Strategy of a Selected Nonprofit Organization
Kolomazník, Tomáš ; Kolenc, Jana (referee) ; Chlebovský, Vít (advisor)
The aim of the master thesis is to create a proposal of marketing strategy, resp. segmen-tation and marketing mix for a selected NGO which is aimed at protecting the cultural heritage. The thesis summarizes the principles of elaboration of a marketing strategy, which are needed for internal and external analysis. Emphasis is given to Customer analysis which (together with SWOT analysis) forms the cornerstones for setting the goals of marketing strategy. Benefits should be: increased awareness of the brand and organization’s activities, the acquisition of new customers and additional funds.
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Proposal of Business Plan for Retail
Dvořáček, Tomáš ; Lysoněk, Ludvík (referee) ; Bayerová, Vladimíra (advisor)
The bachelor’s thesis is the proposal of the business plan for the company targeted on the business with ice-hockey collectors’ cards. The firm will be established as a limited liability company, which will be situated in Brno. The thesis consists of several parts, where you can find the presumptions of the enterprise success, calculation of the future sales and proposal of the steps for the firm realization.
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Business Plan
Červinka, Petr ; Hanušová, Helena (referee) ; Bayerová, Vladimíra (advisor)
The goal of this work is to design a business plan for building a company and its successful business. The company acts as a personal agency and it will deal with the activities, which are providing demand for employees abroad, who are missing in specific areas. The company will be located in Brno and also be represented in Norway. The theoretical part includes important basic concepts, which are close to the theme of this work. The practical part analyzes conditions and environment, which serve to build the intention and realization of the personal agency and its successful business.
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Business Plan for Retail Founding
Dvořáček, Tomáš ; Lysoněk, Ludvík (referee) ; Bayerová, Vladimíra (advisor)
The master’s thesis is the proposal of the business plan for the company targeted on the business with floorball equipment. The firm will be established as a limited liability company, which will be situated in Pardubice. The thesis consists of several parts, where you can find the presumptions of the enterprise success, calculation of the future sales and proposal of the steps for the firm realization.
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Business plan for founding a family guest house
Šreil, Jaromír ; Filipová, Vladimíra (advisor) ; Drozen, František (referee)
In this bachelor thesis I focus on the elaboration of a business plan for founding a guest house in the border of Pardubice and Vysočina region. The main target of this thesis is to create an assessment of the profitability of this project. In the first theoretical part I focus on definitions of entrepreneurship and on description of the structure and essentials of a business plan. The practical part is devoted to description of this concrete project, market analysis, analysis of the competition and target customers and also includes a marketing plan.
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Strategie vstupu na německý trh pro start-up firmu
Holubová, Michaela ; Král, Petr (advisor) ; Olšanová, Květa (referee)
The goals of my thesis are to present the researched company an analysis of a German market in a speed-reading industry, to discuss the correctness of company's hypotheses about the German market compared to the German reality, and to suggest a marketing strategy for the company's market entry supporting the selected market entry mode. In the first part, the theoretical section is introduced in which motives for foreign entry, followed by models of an environment analysis, of entry modes and of a customer analysis are described. These models are further used in the second part in which specifically speed-reading market in Germany and a German customer are analyzed. Based on the analyses, the market entry mode of the company is suggested, followed by the evaluation of the previously defined hypotheses regarding a German customer and a product, and, lastly, the next steps which the company should execute are proposed.
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